The current digital landscape has a plethora of B2C marketing automation tools. Hence, picking the best among the available options might be a challenging task, especially if you are a beginner. So, we are here to discuss some of the best B2C marketing automation applications that can boost the productivity of your business.
Check the given solutions that can handle your marketing efforts and help you engage with all your potential customers. Driving significant growth and achieving success is not simple in today’s challenging market. But, our recommendations could make things easier for you.
What is marketing automation?
Marketing automation is a process where software manages your marketing campaigns and tasks. With its help, you can target your prospects via multiple channels including email, web, text, and social media platforms. Marketing automation tools trigger as per the action taken by your potential or existing customers.
Marketing automation automates sales activities to boost personalization, maximize efficiency, and increase the revenue of your business. If you use it effectively, you can save a lot of time by automating repetitive tasks and hence, freeing up employees to tackle problems that need significant manual work. Marketing automation also reduces the chances of human errors.
What is B2C marketing automation?
The process of creating campaigns to automatically promote your products and services to individual buyers is called B2C marketing automation. You can use B2C marketing automation tools to enjoy the benefits of B2C marketing automation. Such applications perform a lot of actions like sending emails, initiating live chats, publishing social media posts, and much more, without your interference.
The goal of B2C marketing automation is to attract new customers and keep the existing ones loyal for many more years to come. The motive of this technology is to make your marketing efforts simpler and more efficient. For instance, Keap offers a free consultation appointment to the leads who submit a new contact form on your website. It also automatically reminds your clients if they overlook the appointment. Furthermore, you can use this application to automate almost any trigger event with a follow-up action.
Benefits of B2C marketing automation tools
B2C marketing automation has several benefits for you and your audience. Check them below.
Keeps your brand on top of your prospects and customers’ mind
B2C marketing automation solutions suggested in our B2C marketing automation tools list keep your prospects and customers engaged by sending them relevant content. By providing regular updates about new products, offers, and loyalty programs, these tools attract more leads and also increase the retention rate of your business.
Allows you to send personalized and segmented messages without significant manual work
The B2C marketing automation application allows you to send personalized messages as per the preferences and behaviors of your prospects & customers. These tools deliver content relevant to the purchase history, and demographics of the buyers. Such personalized communication improves customer engagement, enhances the overall experience, and increases revenue.
Increases the efficiency of your marketing team
B2C marketing automation tools streamline repetitive tasks like email campaigns, scheduling of social media posts, and many other activities to save your time. Hence, you and your team can focus on the analysis of marketing campaigns and building effective marketing strategies. Reduced workload also increases the productivity of your business.
Removes human errors and showcases accurate analysis
The B2C marketing automation tools track key metrics like open/click rates and conversions. Then, it provides accurate analysis to help you find successful strategies, optimize weak strategies, and make better decisions based on the data. Continuous analysis of marketing campaigns and their outcomes helps you to boost your conversion rate and revenue.
Track the leads to serve them better by recommending relevant products or services
B2C marketing automation software recommended in our B2C marketing automation tools list automates the process of lead capture and their nurture. Hence, such applications guide the buyers to purchase your products or services by sending relevant and timely content to them. Hence, the revenue of your business grows and you also build strong relationships with your customers.
How to choose one of the best B2C marketing automation tools?
Consider the following factors to find one of the best B2C marketing automation tools for your business.
- Scalability: Search for a flexible marketing automation platform that can adjust according to the requirements of your business. Consider whether the application can handle significant customer databases, supports a high volume of campaigns, and integrates with third-party tools you generally use. In addition, make sure it adapts to the needs of your business and its marketing strategies.
- Features: Check all the features and make sure the B2C marketing automation tool has everything you need. For instance, Keap comes with sales & marketing automation, workflow automation, automated lead capture & follow-up, sales pipeline & analysis, contact segmentation, and many more useful features. So, it’s one of the best B2C marketing automation tools.
- Interface: Prefer a B2C marketing automation tool with a user-friendly interface, so that you can your teammates can easily adapt to its functions. The application should help you automate marketing strategies even if you are not an expert. Also, check the available resources for your support.
- Data security and compliance: Try a high-grade B2C marketing automation solution with excellent data security. In addition, the application must have encryption and access control. Also, make sure it’s compliant with relevant regulations like CCPA or GDPR.
Keap has end-to-end encryption using AES-256. All its external points of connectivity are also protected by firewalls. Moreover, this application complies with GDPR and has completed the Service Organization Controls (SOC) 2 Type II audit. So, it’s one of the highly secure options in our B2C marketing automation tools list.
- Pricing and value for money: Check the subscription fees of the B2C marketing automation software. Also, see if there are any additional charges for the add-ons. Afterward, review if the monthly or annual price justifies the features you are getting in return.
Top 8 B2C marketing automation tools in 2023
1. Keap
Keap is one of the best B2C marketing automation tools for small businesses. It’s a suitable choice if you are new to such applications. This software combines marketing automation and sales. So, it’s perfect if you own an e-commerce store and you need an all-in-one solution.
Keap comes with easy automation, which saves a lot of your time by eliminating manual tasks. For instance, it automatically sends an e-mail to follow-ups and texts, records new leads once they fill up the form on your landing page, and much more. Apart from that, it has built-in invoicing and numerous payment processing integrations.
Setting up the Keap CRM is quick. Moreover, it gives you user-friendly drag-and-drop sales pipeline builders. Therefore, staying organized is easy with this application.
Pros
- Easy-to-use platform
- Combines marketing automation and sales
- Dedicated support line for US and Canadian users
- Automatic collection of leads
Cons
- Contact-based pricing, so the monthly subscription fee increases if your contact list grows
Pricing
Keap sells contact-based plans. It has three premium packs, Pro, Max, and Classic. The prices start from $159 and $229 per month respectively for the first two editions. Both the packs come with a free trial. The prices for Keap Classic are available with its sales team.
2. HubSpot
HubSpot comes with a wide range of B2C marketing automation tools, which sets your marketing campaigns on autopilot. It helps you to personalize emails depending upon the behavior of your prospects and boosts the conversion rate of your business. Apart from emails, this application also sends SMS to your potential customers.
HubSpot lets you use workflows and bot builders to generate automated campaigns. Plus, it automates almost all your repetitive tasks using form and email automation. In other words, this software streamlines your marketing campaigns and makes them more effective.
You can create visually attractive emails without any knowledge of coding. Afterward, you can set triggers, actions, and conditions to send the right emails at the right time. You can check all these features without any risks because HubSpot comes with a free forever plan.
Pros
- User-friendly tool
- All-in-one B2C marketing automation tool
- Integrates with over 1500 apps
- Live chat support in premium plans
- Free forever plan to check the features
Cons
- Gets expensive as you increase the number of contacts
Pricing
HubSpot marketing automation software comes with two premium plans.
- Starter – Starts from $18 per month
- Professional – Starts from $800 per month
3. ActiveCampaign
If you want to maximize your marketing efforts for better outcomes, try feature-rich B2C marketing automation tools like ActiveCampaign. It comes with an intuitive visual automation builder, which helps you to create complex marketing campaigns without any challenges. Hence, you can initiate personalized communication with your clients to increase engagement and the conversion rate of your business.
Thanks to the dynamic email marketing features of ActiveCampaign, creating relevant emails is convenient. You can easily write personalized emails based on customer preferences, interactions, and preferences. In addition, it tracks the behavior of your customers across several channels. Therefore, you can also segment them based on their interests and actions.
ActiveCampaign has CRM functionalities, which allow you to track and manage customer interactions. In addition, it handles lead scoring and sales pipelines. Moreover, this application is user-friendly, scalable, and affordable. Overall, ActiveCampaign is one of the best B2C CRM software and marketing automation tools for small to medium-sized businesses looking for a high-grade automation solution.
Pros
- User-friendly interface
- Powerful automation
- Flexible integrations
- Excellent testing features
- High deliverability rate
- Free Migration
Cons
- ActiveCampaign CRM is not suitable for complex use cases.
Pricing
ActiveCampaign has four premium plans. The Lite has a subscription fee of $29 per month. It has only the essential features for entrepreneurs and small businesses. Apart from that, there are three more packs:
- Plus – $49 per month
- Professional – $149 per month
- Enterprise – Pricing available with the ActiveCampaign sales team
You can try ActiveCampaign for free.
4. Mailchimp
Mailchimp is one of the best B2C marketing automation tools because of its user-friendly interface and powerful automation features. Plus, this application comes with an easy-to-use drag-and-drop email builder. So, you can design visually appealing emails even if you do not have coding knowledge.
Advanced segmentation is another useful function of Mailchimp. It helps you to target your prospects with personalized content and hence, increase the chances of conversion. Apart from that, this solution automates repetitive marketing tasks, streamlines your strategies, and saves you precious time.
Mailchimp also comes with reporting and analytics, which lets you track the performance of your campaigns. Making data-driven decisions is also easy with the analysis. Overall, Mailchimp is perfect for small to medium-sized businesses, and e-commerce stores looking for an all-in-one marketing automation platform.
Pros
- Free plan to try all the features
- User-friendly, perfect for beginners
- Segmentation abilities
- Can import contacts from other platforms
- Integrated conversion tool
Cons
The free plan comes with Mailchimp branding
Pricing: Mailchimp has flexible premium plans to cater to all types of small and medium-sized businesses. It has a free forever plan and three paid packs.
- Essentials – $4 per month
- Standard – $6 per month
- Premium – $137.48 per month
5. Salesforce Marketing Cloud
Salesforce Marketing Cloud is one of the best B2C marketing automation tools if you wish to create personalized marketing campaigns and provide unmatched experiences to your customers. Its journey mapping function deserves special mention because this feature lets you optimize the complete journey of your customers from initial engagements and post-sales interactions. So, you can easily create a seamless experience for your clients at all touchpoints.
Customer segmentation and targeting functions of the Salesforce marketing cloud makes your marketing strategies successful. You can segment your customers based on their behavior, demographics, and preferences. Therefore, sending relevant messages to different groups is easy with this application. Hence, it helps you to improve engagement and conversion rates.
Salesforce Marketing Cloud comes with high-grade reporting and analytics functions. So, you can easily track the performance of your marketing campaigns and make data-driven decisions to get the best out of your strategies. Overall, this application is perfect for medium to large businesses that want to effectively engage with their customers and boost their profits.
Pros
- Excellent automation features
- Data management
- Customer segmentation
- Personalized templates
Cons
- Customer support needs improvement
Pricing: Salesforce Marketing Cloud has a wide range of premium plans to cater to your requirements. The price varies depending on the features you need. Check its pricing page to see all the categories and their subscription fees per year.
6. AutoPilot
AutoPilot comes with a visual automation workflow builder. It has custom notes, stickers, emojis, and some other elements to make team collaboration and automation building enjoyable. So, AutoPilot is one of the best B2C marketing automation tools for your business, if you want to add some fun to your daily activities.
AutoPilot helps you capture leads from your app, website, or blogs and nurture them using personalized messages. Moreover, it automates repetitive marketing tasks like follow-ups, appointment booking, lead assignment, and more. So, this application gives a memorable experience to your customers and creates repeat buyers.
AutoPiot is an easy-to-understand interface. Plus, it has excellent reporting features. However, this software does not come with an inbuilt CRM.
Pros
- Behavior tracking of the prospects
- Multi-channel lead nurturing
- Built-in integrations
- Advanced email analytics
Cons
- Documentation lacks the required depth
Pricing: You can start using AutoPilot using its free trial. The premium pack is available at $49 per month.
7. Omnisend
Omnisend is one of the most popular platforms in our B2C marketing automation tools list. It comes with dozens of pre-designed templates, helpful in e-communication. Also, this application integrates with almost all the tools related to e-commerce, including SMS and email automation software.
Ominisend saves a lot of your precious time with its pre-built automation, which helps you to drive more sales without doing repetitive tasks. From welcoming new customers to post-purchase campaigns and abandoned carts, this marketing automation tool has everything you need to run a profitable online store. Moreover, it has an award-winning customer, which is available 24 by 7.
Apart from automation, Omnisend is an excellent assistance in customer segmentation. Hence, you can send the right message at the right time. It updates the segments in real time. So, once you group your clients based on shopping behavior and other interests. You can target them without any challenges.
Pros
- Email and SMS automation
- Pre-built marketing automation workflows.
- Campaign booster to improve open and click rates
- Collects post-sale customer feedback
Cons
Low number templates
Pricing: Ominisend comes with a free forever plan, which is useful if you want to explore its options. You can access the pre-built automation and workflows in the free plan. The pricing for premium plans depends upon the selection of a number of people you select. The subscription fee starts from $16 per month. It’s a basic plan, suitable if you want to reach up to 500 contacts.
8. Refersion
Are you into affiliate marketing? Refersion is the perfect option for you in our B2C marketing automation tools list. It supports multiple platforms including WooCommerce, BigCommerce, Shopify, and Amazon. So, this application deserves your attention if you want to track and optimize your affiliate marketing strategies.
Refersion has a user-friendly interface and a wide range of automation features. It automates a lot of tasks including payment scheduling, email communications, campaign approvals, and many other logistical processes. Apart from that, this software integrates smoothly with many third-party marketing apps. So, you can manage all your marketing strategies and build better relationships from one centralized dashboard.
Refersion lets you bring unlimited affiliates on board and manage their performance without any problems. It also provides custom commissions with numerous payment options to improve your trust with your affiliates. What’s more? This application showcases the affiliates that are promoting your competitors.
Pros
- Setup and management do not require technical expertise
- Tracking of affiliate sales and links
- Improves your ROI by up to 5X
- Connects with all the popular marketing apps
Cons
- Expensive
Pricing: Refersion has three premium editions. The first two come with a free trial of 14 days.
- Professional – $99 per month
- Business – $249 per month
- Enterprise – Price available with the Refersion sales team
B2B vs. B2C marketing automation
B2B marketing automation sends content that educates and nurtures the prospects through a sales funnel. As we can understand, B2B purchases involve more than one stakeholder. So, B2B marketing automation also sends information that helps the influencers convince their respective decision-makers.
Suppose a junior system integration engineer is searching for a server to use it in the data center. The engineer or analyst downloads brochures of particular servers from a brand. Now, the marketing automation software sends emails about how to set up the servers, how to use them for different purposes, and so on. After reading all the information, the integration analyst or engineer becomes ready to present the options to the director or any other person who makes the buying decision.
On the other hand, B2C marketing automation focuses on personalized messages. It also targets individual customers and tries to recommend products or services based on captured data and action triggers. For instance, cart abandonment email is a perfect example of B2C marketing automation.
With the help of B2C marketing automation tools, you can set up a rule to send emails to buyers who left your website or application after adding some products to their cart. A personalized message might drive the buyers to browse back to their shopping carts and complete the transaction.
Conclusion
You need some time to pick and set up a B2C marketing automation solution. But, once you configure such an application, it pays for your efforts. We have already recommended some of the best B2C marketing automation tools. So, you do not have to waste time researching the options.
Keap is our favorite because it has powerful automation features to create effective marketing strategies. It is available at reasonable subscription fees. Moreover, this software has 24/7 chat support, a dedicated customer success manager, and an automation & business growth education course.
