You need proven sales email automation tools to enjoy all the benefits of email marketing. But, what if you can get a CRM with email automation functions? Such a solution offers a lot of benefits from one dashboard.

However, there are so many CRM tools with all-in-one features. So, finding the right one could be challenging for everyone. But, you do not have to worry. Here, we are going to discuss some top-notch cheap CRMs with email automation abilities. Try one of them to get maximum results from your marketing strategies.

What is an email Sales Automation CRM?

A sales automation CRM automates and strengthens your email marketing campaigns. It allows you to generate leads, track the interactions with your customers, analyze their data, and build long-lasting relationships with them. Such an application also helps you in the segmentation of your leads.

Therefore, an all-in-one platform keeps your business organized, helps you increase your revenue, and ensures you never lose any important information. Hence, try one of the best CRMs with sales email automation to stay on top of your prospects.

Benefits of CRM with Sales email Automation Tools

CRM with sales automation functions provides multiple benefits to businesses of all sizes in terms of productivity, customer service, cost savings, and productivity. Such an application helps you to understand your leads and customers better so that you can fulfill their needs and increase your conversion.

The CRMs with sales email automation tools have the following advantages.

Automates repetitive tasks to save your time

CRM with inbuilt sales automation boosts the efficiency of your business and saves your time by automating repetitive tasks. Therefore, you and your sales teams or marketing executives can focus on activities that need manual attention. Hence, it increases the productivity of your business and helps you to achieve your goals faster.

Sends personalized messages

Tailored messages maximize engagement and boost your conversion rates. CRM with email automation creates personalized messages to strengthen your marketing efforts. Moreover, a lot of these solutions come with AI assistance, which helps you to send customized content based on the preferences and behavior of your leads and customers.

Provides data-driven insights

The sales automation CRM provides valuable data insights to you, which is useful to improve your marketing campaigns. Based on this information, you can test, analyze, and change the automated email campaigns to maximize their impact. These applications also give you deep insights into your customer preferences, behavior, and engagement metrics. Therefore, you can use successful strategies that work well to increase your conversion rate.

Organizes interaction history

CRM solutions with email automation organize the communication history of all your customers. You can use the data to understand their behaviors and also use it to refer to any future requirements or concerns.

Scales marketing campaigns without a lot of manual effort

Most of the all-in-one CRM tools come with segmentation features, which help you to personalize your communication with your customers and boost engagement rates. Hence, targeted marketing is easy with such CRMs. Moreover, these applications come with an easy-to-use drag-and-drop builder. So, you can create visually attractive emails even if have zero ideas about coding. You can easily customize your messages and add relevant products to increase the open and click rate.

17 Cheap Sales email Automation Tools in 2023 That Provide an All-in-one CRM Solution


Close is an all-in-one CRM tool that deserves your attention because of its sales automation features. So, it’s helpful in the lead generation process. Try this solution if you want to reach, nurture, and close your prospects as customers without any challenges. It not only organizes your team but also centralizes your lead-generation activities.

We all love an easy-to-use CRM. It’s one of the reasons why you should prefer Close. This software has a handy dashboard with various features to help you increase your conversion rate. Also, you can place all your sales calls using built-in VOIP calling functions.

If you generally follow up with leads or close sales, then Close is the perfect sales automation CRM for you. It’s also suitable if you handle a sales team. Other than that, this application is helpful for startups, medium-sized businesses, and marketing agencies.


  • Quickly imports all your leads
  • Outreach automation
  • Easy-to-use dashboard
  • No learning curve
  • VOIP calling
  • On-demand demo available on the website
  • 14-day trial with all the premium plans


  • SMS is only available for selected countries

Pricing: Starts from $49 per month if billed annually


Mailchimp comes with a wide range of sales email automation tools and some CRM abilities like campaign performance reporting, activity tracking, profile tagging, and contact data management. You can also use this platform to create forms and landing pages, segment your customers, do comparative reporting, email scheduling, and more. Above all, it lets you capture new leads and hence, improve your conversion rate.

Mailchimp gives you the data of your customers so that you can act accordingly. In addition, it has powerful automation features that never misses any opportunity to turn visitors into your loyal client. This application also comes with a smartphone application to keep you connected 24 by 7.

Try Mailchimp if you are into e-commerce, retail, banking, auto insurance, and the real estate industry because you generally use emails as your main outreach channel. It lets you send thousands of emails every month, especially in the Premium edition. However, this solution is only suitable if you need simple contact management. It might not be a perfect option if you seek advanced CRM functions like account and deal management.


  • Free forever plan
  • Affordable premium editions
  • Scalable
  • Contact tagging
  • Dashboard reporting


  • The free plan is only for a single seat and one audience

Pricing: Starts from $4.60 per month

Benchmark Email

Benchmark Email is a top-notch email marketing software with built-in sales automation CRM. It’s easy to use and has an excellent support function. Moreover, this solution comes with a drag-and-drop editor. So, creating emails, landing pages, and forms is simple & fast.

Benchmark Email has an automation tool to manage follow-ups and increase the conversion rate. Hence, you can send informative and relevant offers to your prospects. Moreover, you can also add products to your emails.

You can track important email marketing metrics with the reporting features of Benchmark Email. So, you can improve your strategies. You can try all the features for free because this all-in-one CRM tool has a free plan, which includes 3,500 emails per month, supports up to 500 contacts, and helps you build forms.


  • AB testing to improve the performance
  • List cleaning automation
  • Decent native analytics
  • Free forever plan
  • Inexpensive premium editions


  • Slow customer support

Pricing: Starts from $8 per month (500 contacts and 7500 emails per month)


Zoho is one of the most reputable sales automation companies because its CRM has everything that you can expect from a full-fledged sales email automation platform. Whether you need segmentation, omnichannel presence, or AI assistance, it has a wide range of features to build and maintain long-lasting customer relationships. Moreover, this application automates your workflows, campaigns, and many more tasks to boost the productivity of your business.

Zoho CRM comes with advanced analytics tools, which help you to make wise decisions. These functions help you to generate customized reports to measure the operations in real time. On top of that, Zoho gives you an AI assistant named Zia. She provides accurate predictions and helps you to take the next steps on each lead.

Try Zoho’s all-in-one CRM tool for its ease of use, ability to deliver fantastic customer experience, and inexpensive premium plans. Zoho CRM also integrates seamlessly with more than 800 apps. Plus, it has premium support to save you from downtime.


  • User-friendly interface
  • Tracks important metrics
  • Segmentation for better personalization
  • Schedule reminders for your team
  • Inexpensive premium packs


  • Report filters need some improvements

Pricing:  Starts from $9.61 (800 INR) per month/user, if billed annually


Pipedrive is one of the best sales automation CRMs, which optimizes your marketing efforts to generate better outcomes. It’s one of the reasons why this application is used by over 100, 000 companies in 179 countries. Plus, almost all the trusted review site rates Pipedrive anywhere from 4.2 to 4.7. So, you can try it without any second thoughts.

Pipedrive works in three simple steps. First, it sets up your pipeline. You can add the deals or import them from spreadsheets or even CRM. Second, this application keeps the leads on track by giving automatic alerts and reminders. Third, it uses AI and analytics to identify more opportunities and increase your revenue.

To promote personalized communications, the Pipedrive all-in-one CRM tool filter and segment the leads. It also shows the full history of calls, emails, and meetings with all the leads. Furthermore, this solution facilitates team collaboration, so that you can share the updates and keep everyone on the same page.


  • Helps you capture more leads
  • Showcases visitors on your websites
  • Manages all your documents in one place
  • Automated tracking of calls, emails, and meetings
  • Pro templates for visually attractive email campaigns


  • Report generation is challenging sometimes

Pricing: Starts from $9.90 per user/month, if billed annually


EngageBay packs incredible sales email automation tools in a user-friendly interface. Generally, the platforms with a wide range of features are confusing to navigate. But, EngageBay is different. You can find the required options in this application within a few clicks. Even its color combination fills you with energy.

The CRM and Sales Bay features of EngageBay are available at inexpensive subscription fees. Moreover, it has a free plan with 250 contacts. You can also see a demo on the EngageBay website.

Try EngageBay if you need a single solution for all your sales activities. It comes with contact management, deal management, sales automation, and appointment scheduling. Moreover, this solution is equipped with marketing automation, email template builder, and email sequencing.


  • Clean and stylish user interface
  • Segmentation using several filters
  • Live chat software to provide instant support
  • Forever free plan without credit card
  • Recommended by Forbes, Freelancer, RingCentral, and many more trustworthy brands


  • Unattractive landing page templates

Pricing: Starts from $11.04 per user/month in the biennial plan


Salesmate comes with some of the best sales email automation tools, which organize your contacts, track your sales pipeline, and manage all other activities in one dashboard. Moreover, it comes with incredible automation features to create automated email campaigns, contact segmentation, email form creation, and more. In addition, there is a built-in option to call your contacts from the CRM itself.

Thanks to its built-in intelligence, Salesmate gives you deeper insights into the performance of your sales team. So, you can grow your business by making data-driven decisions. Apart from that, it integrates with more than 700 business apps including Microsoft, Google, and Zapier. As you can see, this platform leaves no stone unturned to make your professional life easy.

Salesmate helps you to reach more prospects and convert those using personalized emails, texts, and calls. Call recording is also available. So, you can listen to the conversation in case you miss or forget anything. These are the reasons why over 5,000 sales teams across 70 countries use Salesmate.


  • Built-in calling and texting for more than 90 countries
  • Creates personalized emails and texts
  • Automate sales and engagement processes
  • Facilitates sales and support inbox combination


  • Offers three different types of automation, which means you have to learn and understand the differences between them

Pricing: Starts from $12 per user/month. A free trial is available on all the premium editions.


Try Nutshell if you want effective management of your email marketing automation. It enhances your email marketing strategies and helps you to boost the conversion rate of your business. Moreover, this application has an easy-to-use dashboard and a fantastic customer support team. In addition, there is a 14-day free trial on the premium plans. So, you can try it without any risks.

Nutshell comes with ready-to-use templates. So, you do not have to waste time on writing emails for your prospects. It also helps you to segment your potential leads based on psychographic traits and demographics. Hence, this solution makes sure your messages reach the right audience.

Nutshell offers top-notch contact management wherein you can see the latest information about all the persons related to your business. It also has excellent management abilities, which provide multiple ways to view, manage, and prioritize your leads.


  • User-friendly interface
  • Reminders to help you track your daily activities
  • Works on all the devices
  • Incredible scheduling features
  • Free 14-day trial on all the premium plans


  • A limited number of reminders for the activities

Pricing: Starts from$16 per user/ month


Hubspot CRM has some of the best sales email automation tools. However, you might face challenges while using it if you are a beginner. If your team does not have a lot of fresh faces, then this application could be perfect for your business.

Hubspot CRM comprises lead generation and email marketing tools, which help you nurture & grow your database. In addition, its free ad management tools attract more visitors to your site. You can also connect with the visitors using live chat. Automated conversations are also possible with the help of a chatbot builder.

Hubspot has a generous free plan, which comes with all the marketing, sales, service, CMS, operational, and commerce tools. You can sign up for its free plan without even using your card details. So, there are no risks in trying this sales automation CRM.


  • Sends automated emails at the right time
  • Mobile application for iOS and Android
  • Landing page builder
  • Reporting dashboard
  • Free forever plan


  • Beginners might need more tutorials to understand Hubspot CRM and its functions

Pricing: Starts from $18 per month (for 1000 marketing contacts)


Salesforce is an enterprise-grade sales automation CRM with powerful automation functions. It lets you contact your leads in the most personalized way and hence, increases the conversion rate. This solution also helps you find new prospects and nurture them.

Salesforce automatically tracks emails, meetings, and calls. So, you do not have to waste a lot of time digging through spreadsheets. Moreover, it has a mobile application that lets you access and update data anytime, regardless of your location.


  • Keeps track of all the interactions
  • Reliable, no crashes or data losses
  • Customizable as per your needs
  • Handles your searches well
  • Painless development


  • New users might face challenges in generating reports

Pricing: Starts from $25


Brevo is one of the best CRMs with sales email automation tools if you want to grow your business using email campaigns and email automation. It personalizes your workflows using email automation, manages your contact list, and sends emails to visitors. If the leads do not open the email the first time, this application sends the message again without any human interference.

Here comes the good news. Brevo comes with advanced email marketing functionalities like send-time optimization. Hence, it determines the perfect time to send your newsletters. Therefore, the chances of email open rates automatically increase.

Brevo has a wide range of free templates to improve your productivity. This sales automation CRM also has a free plan with a limitation of 300 emails per day. The free plan supports unlimited contacts.


  • Email tracking
  • Customizable templates
  • Contact management
  • SMs marketing


  • Need to add more templates

Pricing: Starts from $25 per month (Unlimited contacts)                            


Copper CRM seamlessly integrates with Google Workspace. It’s one of the best sales automation CRMs for Google users. This solution comes with a Google Chrome extension that lets you access the CRM from a sidebar, which is helpful when you want to pull data and update records. So, you can easily send personalized emails using the CRM data.

If you know how to operate the popular Google apps, then you might also know how to enjoy the features of Copper. Its interface is similar to the Google applications. We all know these apps are easy to use. Hence, Copper is also user-friendly, even for the newcomers.

Copper is loved by over 30, 000 companies including Mailchimp, IDEO, Udacity, Shipt, and more. You can also try this solution after checking its demo. Or you can sign up for one of the free plans of Copper premium editions. We suggest you try it if you want an easy-to-use all-in-one CRM tool with multiple time-saving features.


  • Ready to use within a few days
  • Syncs contacts and organizes them directly from Gmail
  • Keeps track of the projects
  • Workflow automation to save your time


  • Customer service is not up to the mark

Pricing: Starts from $25 per user/month if paid annually


Freshworks is one of the best cloud-based sales automation companies. Its Freshsales CRM is trusted by over 60, 000 businesses of all sizes, including some big names like TATA Digital, Meesho, PhonePe, RedBus, DTDC, Dunzo, Unacademy, and more. This solution is preferred by a wide range of businesses because of its user-friendly nature and pocket-friendly subscription fees.

Freshsales comes with Freddy AI, which transforms the overall experience of your clients and increases your revenue. How? By automating support and delivering quick responses. Hence, this AI solution also frees your support agents so that they can perform high-order tasks.

You can engage your leads and customers on any channel with the help of Freshworks Freshchat. It has chat, email, voice calls, and messaging. Freshchat also shows past purchases and open conversations to your marketing & support agents, which helps them to deliver personalized experiences.


  • Unified CRM for sales, marketing, and support
  • Automation to increase your productivity
  • Identification of high-intent leads
  • Intelligent sales insights


  • Integration with third-party platforms needs improvements

Pricing: Start from $27.62 (2299 INR) per agent/month if billed annually

Active Campaign

Active Campaign sales automation CRM is built to keep your sales process smooth. It automates your sales funnel. So, you can nurture the leads that are not yet ready to convert.

Segmentation is another considerable feature of Active Campaign CRM. You can segment your leads based on the actions they take. Moreover, it has a Note Creation to keep your sales team members on the same page.

Active Campaign manages all your contacts in a central platform. So, you do not have to chase down phone numbers, search for email addresses, physical addresses, or any past activities. Such a contact management function ensures none of the sales contacts slip through the cracks.


  • Update deals and create tasks
  • Nurture leads automatically
  • Mobile application for iOS devices
  • Free trial available


  • Poor customer service

Pricing: Starts from $29 per month for 1 user, if paid annually


Drip is the best sales automation CRM if you own an online store. It integrates with almost all the major e-commerce platforms, including Big Commerce, WooCommerce, and Shopify. This solution helps you to track all the purchases your customers made so far, and the specific orders they placed. So, you can send them personalized emails included with relevant products and offers.

Customer segmentation adds more power to Drip CRM. It helps you to connect with leads according to their traits. Moreover, this application gives you full insights into your marketing strategies. So, you can adjust and improve for better results.

Thanks to Drip marketing automation, you can run multichannel marketing strategies without any manual interference. You can set and forget the daily marketing tasks. Hence, this solution frees up a lot of your time for other work.


  • None of the features are hidden behind expensive plans
  • Email marketing automation
  • Easy-to-use rules and workflows
  • Shows the order history of all your customers


  • Poor email deliverability rate

Pricing: Starts from $39 per month


Klaviyo is one of the modern sales email automation tools with integrated AI, incredible reporting, and predictive analysis. It also comes with A/B testing to test various elements of your campaign and deliver the best to your leads. In addition, there is a recommendation engine that adds products based on the browsing history of the users, past purchases, preferences, and other activities.

Klaviyo segments the emails based on order rate, lifetime value, and churn risk. Moreover, it offers in-depth analysis. So, you can build high-quality content for your audience as per their interests and then, check the metrics to find areas of improvement. Hence, you can increase your conversion rate without compromising on the quality of your emails.

Klaviyo is a perfect all-in-one CRM tool for new users because of its clean and intuitive interface. Moreover, it comes with pre-designed templates for newsletters, promos, holidays, and more. So, getting the perfect look for your emails is easy.


  • Wide range of templates
  • Facilitates profitable automated flows
  • Data and Reporting
  • Forever free plan
  • Value for money in the premium packs


  • Less number of workflow options

Pricing: Starts from $45 per month


Keep is an all-in-one CRM tool with powerful automation abilities. It saves your time, gives more leads to your business, and grows your revenue. You can see this solution in action by checking its demo. You can also sign up for its 14-day free trial.

Keap helps you collect new leads without wasting a lot of time. Apart from generating new prospects, it also triggers net actions to move them through the sales process. In addition, this application personalizes automation for a better open rate.

Keps gives you a lot of templates to write emails and texts. So, you can use high-quality content and offers to enjoy better conversion rates. Moreover, it comes with a Business Line that gives you access to calls & texts on your smartphone.


  • One-on-one coaching and strategic guidance
  • Seamless migration services
  • Ever-growing content library
  • 24/7 support
  • Free trial period of 14 days, no credit card required


  • Expensive than its competitors

Pricing: Starts from $159 per month if you pay annually

Factors to Consider while Choosing the Best Sales Automation CRM

Do proper research before selecting a sales automation CRM for your business. Consider the following factors and then make your selection.

Email marketing features

A sales automation CRM should include a lot of email marketing features like segmentation, A/B testing, advanced list management, and the ability to send personalized emails. It should also automate repetitive tasks and integrate with other tools to help you streamline your sales activities.

Hence, we recommend you try Close CRM because of its incredible automation, robust reporting, integrations, calling & video conferencing abilities, and options to send personalized messages. Mailchimp is also an excellent option you can try.

Ease of use

We suggest you try a user-friendly CRM. You should be able to navigate an easy-to-understand application within 2 to 3 hours. Using a CRM with a steep learning curve is not beneficial.

Almost all sales automation companies and their CRMs claim they are easy to use and help you build attractive emails without any coding. However, do not only focus on what the brand states.

If you are searching for a user-friendly CRM, try Close. It’s intuitive and comes with free support in case you are stuck. Most of the options are clear to understand. In case you face confusion, check the help center of Close.


Email automation helps you to make long-lasting relationships with your customers, especially if the CRM lets you personalize the messages. It also saves you time. Try Close CRM if you want to depend upon automation.

Email tracking and analysis

Constant tracking of your marketing campaigns helps you to maintain momentum. But, can you track and optimize your efforts without any data? So, pick an all-in-one CRM tool with in-depth analysis and reporting. Also, ensure that it has all the required metrics and their filters.

Subscription fees

We have suggested some of the cheap sales email automation CRMs. Most of these solutions look affordable when you are dealing with a handful of subscribers. But, their prices grow exponentially as you upgrade. As a wise business owner, you should think about long-term investments and pick something that stays pocket-friendly even if your number of subscribers grows.    

If you are on a small budget, try Close. If you find it expensive, go for Mailchimp, Benchmark Email, or Zoho. Mailchimp and Benchmark Email also come with a forever-free plan, but you have to deal with a lot of restrictions in these free packs.


What is a CRM with sales email automation tools?

A CRM with sales email automation tools helps you to create, deploy, manage, automate, and track email campaigns and direct messages from the CRM system. CRM already has the data for all your leads and customers. So, you can easily add its contacts to your email list for mass campaigns or direct outreach.

Does all CRM include sales email automation tools?

All CRM comes with some level of sales email automation. However, the features vary according to the CRM you try. For instance, some of the CRMs only allow you to log and track communications. Advanced CRMs also include AI assistance that helps you write attractive subject lines and predict the outcome of your marketing campaigns.

Close is one of the best all-in-one CRM tools because it has all the features you need to grow your business. It sets up fast, prioritizes leads, and automates follow-ups. Also, this solution has built-in calling, SMS, and Zoom integration.

Final Thoughts

Picking the best CRM with sales email automation tools could be tricky, but things should be easy for you after reading our recommendations. We hope now you can move in the right direction. Check all the suggestions, understand their features, and try something that suits your needs.

In case you are still confused, try Close. This CRM has a 14-day free trial, which you can sign up to check all its features. You do not have to enter your credit card details. So, there are no risks involved at all.

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