The content optimization tools analyze the content on your website and overshadow your competitors. The internet has more than 7.4 billion websites, which means it’s challenging to stay on top of the results. However, content marketing is one of the best ways to get new visitors and new leads for your business. 

In this post, we will discuss some of the best content optimization tools that help to create quality content. So, your site will automatically appear higher on search engines and get higher organic traffic. 


SurferSEO is one of the best content optimization tools because it has everything that you need to create incredible content. Plus, his application finds keywords that can boost the ranking of your websites on the search engines like Google and Bing.

SurferSEO has multiple tools to find top-ranking content ideas and related keywords. Moreover, it has a content score system that showcases the content progress while you create it. This feature ensures the usage of keywords, number of paragraphs, images, and more. 

Apart from content, SurferSEO maximizes your SEO efforts through internal links. So, you don’t have to guess about your online marketing tasks. This application gives you a step by step to improving the number of website visitors. 

Top Features:

  • Useful suggestions for the keywords
  • Integrations with chrome, WordPress, and Google Docs
  • SEO audit tool to identify gaps in your content
  • AI content generator
  • Content planner

Free version: Yes

Price: Starts from $49 per month


Canva is a reputable graphic designing platform that produces high-quality content for your blogs, social media pages, websites, and newsletters. It helps you create banners, flyers, logos, posters, and more. We recommend Canva as one of the best content optimization applications because visuals are crucial. Graphics make your posts attractive and also explain your content better.

Canva helps you to create beautiful one-page websites for all your professional needs. Canva docs is an upcoming product. It will be available soon with Google doc-like features. 

Top Features:

  • Access to thousands of images
  • Millions of images for your usage
  • Drag and drop image editor
  • Multiple image enhancements

Free version: Yes

Price: Starts from 3999 INR


Grammarly is one of the best content optimization systems for professionals, blog owners, website designers, digital marketers, and anyone else who wants quick content enhancement. It scans the content for grammatical errors, spelling mistakes, and plagiarism.  This application works on all platforms, including Windows, macOS, Android, and iOS. You can also download its extension for several browsers, including Chrome and Edge. 

Grammarly has an advanced  AI-powered engine that ensures error-free content optimization. This application suggested real-time improvements. So, you can control the flow of your content. It is available to use for free, but some advanced features like plagiarism checkers are only available in its premium version. 

Top Features:

  • Web-based and smartphone version
  • Smartphone application available
  • Plagiarism checker
  • Real-time corrections 

Free version: Yes

Price: Starts from $12 per month


Semrush is one of the most popular SEO applications. So, you might be using its content optimization tool. The application checks your content and makes it SEO-friendly. 

Semrush content optimization tool provides tips and suggestions to develop high-quality content. You can sign up and start using it for free. If you like the features, try its premium version. 

Top Features:

  • Keyword research tool
  • Content grading system
  • Word Counter
  • Plagiarism checker
  • Post tracking to measure the impact of your content
  • Content audit to improve the content

Free version: Yes

Price: Starts from $119.95 per month 

Small SEO Tools

Small SEO Tools come with many small yet significant content optimization tools available for free. It comprises several text tools, including a plagiarism checker, article rewriter, word count, and many more. Try this application if you are looking for an all-in-one solution for all your digital marketing requirements. 

Small SEO tools also have a Design Studio with more than 1000 templates for flyers, resumes, posters, etc. In addition, it has image editing tools. On top of that, there is a wide range of website management tools. 

Top Features:

  • Free to use
  • Tone suggestion
  • Error corrections

Free version: Yes

Price: Starts  from $4.99


Frase is one of the latest content optimization tools, but it already has a loyal fan base. This application helps boost the number of visitors and improves the conversion rate. It uses AI-based tools to help you enhance your content and stay ahead of your competitors.

Developing SEO-friendly content is a daunting task, but it becomes easy with Frase. It helps you to research and write high-quality posts for your website or blog. Moreover, this application is free. So, you can try it to see the magic.  

Top Features:

  • Generates researched brief within a few clicks
  • Develops high-quality content
  • Content comparison with the competitors
  • Offers new content ideas

Free version: Yes

Price: Starts from $44.99 per month


If you want to refresh old posts and create new ones with quality content, try Clearscope. It’s one of the best AI-powered content optimization tools that stands out from other applications because of its easy-to-use interface, content grading system, and high-class recommendations. Try this program if you want to attract new visitors via informational SEO-friendly content. 

Clearscope helps you include relevant keywords, popular questions and answers in your posts, and improve readability. Moreover, this application assists you to make new articles and also optimizes them. What’s more? It integrates with the WordPress plugin and Google Docs Integration.  

Top Features:

  • Identifies relevant topics and keywords
  • Assures quality-driven content
  • AI-powered for error-free results

Free version: No 

Price: Starts from $170 per month (for 3 users)


An AI-powered content optimization software can do wonders for your blog. MarketMuse generates a content brief, analyses your content, and suggests relevant keywords and topics bring new visitors. Moreover, this application has a real-time text editor that improves content quality. So, it could be one of the best content optimization tools for freelance writers, digital marketers, and content developers who need high-quality content without spending a lot of time and energy. 

Top Features:

  • Strategy for content
  • AI-powered research
  • Content research and optimization

Free version: Yes

Price: Starts from $7200 per year

Hemingway Editor

A collection of content optimization tools is incomplete without Hemingway Editor. It’s a proofreader to find complex and hard-to-read sentences, which helps you to simplify them. This application also has a grading system to measure the readability of your content and suggestions for improvements. 

Using Hemingway Editor is a straightforward task. Copy and paste the content into its editor to see all the complex sentences.  On top of that, this application is free to use. However, you can get the premium desktop version for advanced features.  

Top Features:

  • Shows all the human errors
  • Corrects the grammar
  • Readability analyzer

Free version: Yes

Price: $19.99


If you want to perform deep research on your audiences, try Sparktoro. It helps you understand your readers’ needs without any expensive surveys. Moreover, the interface of this application is straightforward. Hence, even a beginner can enjoy its benefits.

Search for a term on Sparktoro, and its database shows your audience’s taste and what they like to read and follow online. Plus, it has suggestions for using this data for your marketing campaign. These are the reasons why Sparktoro is one of the best content optimization software.

Top Features:

  • Researches the data 
  • Provides helpful results within seconds
  • Simple to use

Free version: Yes

Price: Starts from $39 per month


The Topic is one of the best content optimization tools to create SEO-friendly content within a few minutes instead of hours. Enter a keyword on this application to see what you need to cover, including the headings, questions and answers, and related topics. 

The Topic uses artificial intelligence to create H2 and H3 headings. Hence, it saves much of your precious time and helps you to overshadow your competitors. Check Topic’s demo on its website

Top Features:

  • The perfect assistant for content research
  • suggestions for H2 and H3 headings
  • Shows the questions and answers for your posts
  • Content grading system
  • Word Counter

Free version: No, only demo available

Price: Starts from $99 per month


Dashword is a high-grade content optimization tool that helps you to create SEO-friendly content. It makes your content easy to read to bring new visitors to your site or blog. Hence, you can outrank your competitors with strategic planning.

Using Dashword is easy and fast. Enter a keyword, and it automatically showcases details that you need to cover. This application also displays the names of your competitors who are using the same keyword. 

Top Features:

  • Word Counter
  • Content grading system
  • Suggestions of new keywords
  • Analysis of your competitors

Free version: Yes

Price: Starts from $39 per month


You must be consistent with content optimization to improve your rankings on the Google search engine, which is time-taking. It’s where content optimization tools come into the picture. We have suggested some of the best options above. If you are confused, try Surfer SEO. It helps you generate high-quality content for all professional projects. Other recommendations are also useful. Try one of them as per your requirements. 

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