Do you know WhatsApp is one of the best marketing platforms to reach your potential buyers? WhatsApp has over two billion users, which means it can significantly increase the engagement rate of your business. In addition, you don’t need a lot of money to get started.
Here, we will discuss WhatsApp marketing software, how it works, why this application is useful for business, and everything else about it. Let’s get started.
What is WhatsApp marketing?
Using WhatsApp to engage with your potential clients and promote your services or products is called WhatsApp marketing. It’s the best option if you want to take advantage of WhatsApp’s vast user database. You can use text or voice messages, images, and videos to establish direct connections with over 2.7 billion users of this messaging application.
You can also create a group chat for your prospects. Share new offers, latest launches, and fun updates in the group. Make your buyers feel like they are a part of a special community.
However, you should remember that WhatsApp is a chat application. Most of the individuals use it to chat personally and professionally. So, do not send too many texts if you are marketing on WhatsApp.
How does WhatsApp marketing for business work?
You can execute WhatsApp marketing in multiple ways:
- Broadcast lists
You can create a broadcast list and send them personalized messages. A broadcast is perfect if you want to create and maintain personal communication with several prospects.
- Groups and communities
You can also create groups, channels, and communities around common interests to increase the engagement rate of your business. In these groups, you can share important updates, and informative content to grow our business as a known brand.
- WhatsApp Business API
Enterprises and large businesses use WhatsApp business API to automate messages and send transactional notifications. For instance, WhatsApp bulk message software like Wati is useful for custom notifications, broadcasts, and sending bulk messages.
- One-on-one interactions
You can also connect directly with your consumers and engage them in conversations. Personal chats help you to build trust and address all the concerns of your buyers in a better way.
Why WhatsApp Marketing is Crucial in 2024? – Benefits of WhatsApp marketing
WhatsApp is as good as emails or SMS and could be even better than them for the following reasons.
- Business profiles: WhatsApp lets you establish your online presence by including essential information about your business. So, your buyers know almost all the details of the business of your name like its name, description, address, business hours, and the services you provide or the types of products you sell. Therefore, building confidence among your audience is easy with WhatsApp.
- Global reach: WhatsApp has over 2.7 billion active users. So, it lets you reach a wide range of buyers across the globe.
- Excellent engagement rate: The open rate of WhatsApp is around 98 percent, which is higher than emails. In addition, its click-through rate is between 45 to 60 percent. Hence, a WhatsApp bulk SMS software or WhatsApp marketing solution ensures your messages are seen by almost all your prospects.
- Real-time interaction: The average engagement rate of WhatsApp is 38 minutes every day. So, you can address customer requests and provide support without any challenges. Such communications also increase the overall experience of your buyers.
- Multimedia abilities: WhatsApp lets you share multimedia messages containing images and videos. Therefore, you can send visually appealing messages to your buyers.
- Newness: Almost all business owners use social media platforms like Facebook, Instagram, and Twitter to promote their products and services. Browse any of your social media pages and you will see at least two ads in the feed. You can try to take a different approach by using WhatsApp.
- Analytics and reporting: WhatsApp marketing software like Wati gives you access to details about the performance. You can easily check the amount spent, sent messages, delivered messages, cost per read, click-through rate, conversions, and more.
- Secure and private: WhatsApp has end-to-end encryption, which means all your messages are secure. Therefore, you can share sensitive information or transactions on this platform without any doubts. Privacy also helps you to gain the confidence of your buyers.
These are some of the reasons why more than 500 million businesses prefer WhatsApp marketing tools to boost their conversion rate and revenue. So, you should also try WhatsApp marketing. Otherwise, you might lose around 30 percent of the revenue.
Who should start WhatsApp marketing?
- E-commerce stores: If you own an online market, try WhatsApp to offer personalized recommendations and share order updates. You can also provide customer support over WhatsApp. In addition, you can use WhatsApp bulk message software like Wati to market our products, especially the new launches.
- Service providers: Do you own a travel agency or salon? You can use WhatsApp to answer the queries of our users. You can also share important updates like appointment timings, itineraries, and more, depending on your business type.
- Startups: New and small businesses can make a strong online impact with the help of WhatsApp marketing. You can also provide support and share new offers to your prospects with the help of WhatsApp.
- Content creators: Monetizing a YouTube channel could be easy with the help of WhatsApp marketing. You can share your new videos directly with your audience. You can also get feedback and engage them in meaningful conversations by creating a group or channel. Similarly, bloggers and podcasters can also take the benefit of WhatsApp.
WhatsApp marketing strategies
You have to create a strategy for marketing on WhatsApp, especially if you want to enjoy all its benefits. Let’s discuss how you can effectively use WhatsApp marketing to promote your business.
Know your audience
Knowing your potential buyers is the first step. So, answer the following questions.
- Who is going to buy your products or services?
- What is the time when your buyers are active on WhatsApp?
- What are the expectations of your prospects when they contact your business via WhatsApp?
- Do your clients prefer text or multimedia messages?
Consider all the above points to connect with our audience.
Decide your goals
Why do you need a WhatsApp marketing software? Do you want to boost the sales revenue of your business? Or you want to build brand awareness. Plan your marketing campaign as per your motive. Also, try to find the weak points in your current marketing strategy and rectify them in the WhatsApp marketing campaign.
Download and Install WhatsApp Business
WhatsApp used to be a personal chat application. Now it also has a Business version to help you grow your business. The WhatsApp business has all the features of the original application, but it also comes with some additional features to cater to your marketing needs.
WhatsApp business lets you create a professional profile to showcase your profession. It also has a catalog to highlight the best products you have. Apart from that, you can add automated replies for your customers. Furthermore, you can track the messages you receive from your prospects.
Create a contact list
WhatsApp marketing strategies can be efficient if you have a contact list of users who are interested in your business. One of the best ways to build a contact list is via a subscription form. For better response, offer some free product like an eBook or a discount code once someone fills up the form.
You can embed the WhatsApp marketing subscription form in multiple places including your website, social media pages like Facebook, X, or Instagram, and emails. In case your business has a physical office or location, you can showcase QR codes, which provide the latest updates, new launches, or support to your buyers.
Broadcast promotional messages
WhatsApp has an incredible open rate of 98 percent, which means almost all the messages on this platform get read. Therefore, you can reach your potential buyers efficiently by using bulk WhatsApp sender software. So, try Wati to spread the word about the discounts and offers you have.
Configure automatic alerts and reminders
WhatsApp can send messages automatically. So, you can use it in multiple scenarios. For instance, your buyers can get instant messages about their order, or if they miss one of their items in the shopping cart. However, you don’t have to send messages about all the incidents.
Share WhatsApp messages whenever an important incident takes place. For example, you can use it to confirm the payment and order or if the package is out for delivery.
Use WhatsApp ads
Do you want more leads without spending a lot of money? Try to embed click-to WhatsApp options or ads on your website and social media pages like Instagram and Facebook. Once the user clicks on this ad, the direct WhatsApp chat initiates.
You can also use the WhatsApp link because it also initiates a WhatsApp business chat. You can place the chat links almost anywhere, including social media pages, posts, email campaigns, brochures, and more.
Execute retargeting campaigns
A lot of users show interest in your products or services, but they do not purchase them. You can use WhatsApp retargeting campaigns to convert them. Such campaigns help you to send messages to the users who already know about your business because they have checked your previous messages.
For instance, you could send a special Christmas message to all the individuals who read your previous messages communicated during the last campaign or clicked your broadcast messages. You can also target people who have never opened your previous messages.
Send personalized messages
You can reach a wide range of buyers on WhatsApp by sending personalized messages to them. Include pictures, videos, GIFs, and other elements to make your message appealing. You can also sprinkle some emojis to make the communication more personal.
In addition, you can use WhatsApp marketing software like Wati to add buttons to your messages. With clear CTA (call to action) buttons like register today, or buy now, your prospects can easily take action instantly. In other words, Wati makes your messages friendly and practical.
Apart from the CTA buttons, you can also add quick replies to make the conversation effortless for your audience. The quick replies let your prospects reply to your messages without typing anything. For instance, you can use this feature to collect feedback.
Configure a WhatsApp chatbot
Make your business available for your consumers 24/7 by setting up a WhatsApp chatbot. It behaves like a real support agent and responds according to the needs of your customer. A bot can handle almost 80 percent of the queries without your assistance and can even crack a sale. So, you can trust it.
Track the performance
Analyze the performance of your WhatsApp marketing software’s performance. Check the engagement by reviewing the open and click-through rates. Find the loopholes and fix them.
For instance, if you notice a low open rate, try to send the broadcast or messages at different times. You can also manipulate the message content. Therefore, testing your results is crucial to improve your approach.
Use a trustworthy WhatsApp API provider
A WhatsApp Application Programming Interface (API) helps you to embed WhatsApp messaging features in your system. So, you can use a WhatsApp API to push out your campaigns, tag contacts, create groups, create chatbots, and send personalized responses to your prospects.
A high-quality WhatsApp API like Wati helps you sell more by automating marketing, sales, support, and services. It allows you to place WhatsApp ads that let you bring your customers on WhatsApp with one tap. This software also lets you create catalogs to offer a better shopping experience to your buyers.
Getting started with Wati is easy. It has a lot of video tutorials for your assistance. This bulk WhatsApp sender software has a free 7-day trial. So, you can try it without any risks. You can also book a demo before you register for the trial plan.
Types of WhatsApp marketing campaigns
WhatsApp Marketing Campaigns for promotions
Have you visited a store? Be it an electronic outlet or a showroom of cars, the salesperson tells you about all the latest launches, discounts, and available offers. Promotional WhatsApp marketing for business is similar in the digital world. You can use it to reach your audience and share the latest deals, new arrivals, and combo packages.
For instance, you can use a promotional WhatsApp marketing campaign to announce new products. The text could be, “Greetings, we have just launched an amazing product, and as a valued customer you are eligible for a discount of up to 30 percent. You can also share limited offers like, “Weekend sale is live! Get 15 percent off on all the headphones/smartphones you purchase until Sunday. Do not miss out on great deals”.
WhatsApp Campaigns to share transactional messages
Almost all e-commerce stores send you text messages when you order any product online. The text gives you a confirmation that your item is purchased and also gives you a delivery date. These texts are called transactional messages.
You can use WhatsApp marketing tools to send these messages to your buyers. For instance, you can send order confirmations like, “Hey there, you will receive your product will be delivered on this date. Please click this link to track your order”. You can also send updates regarding the shipment.
WhatsApp Campaigns to generate leads
Suppose you visit a new place, talk to some individuals about your business and they ask for your website and contact details because these people are interested in your company. WhatsApp lead generation campaign is similar. It is a process of making a direct connection with people who want to purchase a product or service from your brand.
In a lead generation campaign, you have to invite people to engage in a conversation. For instance, you can start with, “Hi, we have some exciting plans about (product or service). Do you want to know more?” Or, you can try, “Subscribe with us to be the first to know about our offers. Get exclusive discounts if you sign up.”
Customer Engagement and Re-engagement WhatsApp Campaigns
The buyer engagement and re-engagement WhatsApp campaigns are perfect for maintaining an ongoing conversation with your prospects. These campaigns keep your brand in the mind of your audience. By sharing regular updates, informational messages, and offers, you can make a better connection with your clients.
The re-engagement campaigns are useful if you want to wake up your inactive customers. You can create the value of your business by offering them some offers and incentives. You can start with a friendly approach.
For instance, “Hey (name of the customer), we thought you might want to take a look at the latest launches. Check them and get up to 35 percent off on your first order.” Or,” As a valuable customer, we are offering you an exclusive discount of 10 percent on all our products.”
Tips for a successful WhatsApp marketing strategy
Follow the suggested practices to get better results out of your WhatsApp marketing strategies.
Get the verification tick
A green tick in front of your WhatsApp business name shows your authenticity. It shows that WhatsApp knows about your identity and you are a genuine brand. Hence, a green tick boosts the confidence among your audience.
Share personalized and informative messages
Send relevant, attractive, and valuable messages to your buyers. Use the analytics to tweak the messages and provide personalized experience to them.
Provide top-notch customer service
Your customer support services should be quick. Around 75 percent of users consider fast response time as the most important part of a support function. So, configure prompt and personalized responses to the inquiries of your potential and existing customers. Use an AI chatbot to offer a better experience to your clients.
Develop an omnichannel marketing strategy
Now you know a lot of WhatsApp marketing strategies. However, do not use WhatsApp as the only platform to promote your business. Instead, include all the channels that are supposed to be used by your audience. In other words, target your prospects on social media engines, and also approach them via email and SMS.
FAQs
Is WhatsApp marketing software effective for small businesses?
WhatsApp has a significant database of registered users, which means it is perfect for all types of businesses including the small ones. This platform has multiple features like direct messaging, voice chat, video calling ability, and many more functions to let you communicate with your potential buyers. Hence, you can try WhatsApp marketing tools if you own a startup or small business.
Can I send promotional and marketing messages to anyone on WhatsApp?
WhatsApp is against spam, which means you can send promotional content to users who have agreed to receive messages from your business. If you violate this policy, your account might be banned by WhatsApp.
What is the overall cost of WhatsApp marketing?
You can use the WhatsApp business app for free. But, you have to invest some amount if you want to use WhatsApp marketing software. The expense varies as per the service provider, volume of the messages, and other services you select.
What is WhatsApp Business API?
The WhatsApp Business API like Wati lets you integrate WhatsApp messaging abilities into the communication system of your business. Once embedded, you can use it to configure automated responses for common queries and also share important updates like order confirmations. Apart from that, the API also lets you communicate with your clients using personalized messages. Addressing your potential buyers with their names and offering tailored information helps you to gain their trust.
Marketing on WhatsApp is easy if you use a high-quality WhatsApp API. Make sure you maintain a balance between promoting your business and providing valuable information to your prospects. Also, analyze the performance of the API and take regular feedback from customers to improve.
Final thoughts
WhatsApp marketing gives you several ways to establish direct connections with your audience. Also, this messaging platform has a wide range of features, which makes it a valuable addition to your marketing plans. So, you can use the immense potential of WhatsApp marketing in multiple industries including e-commerce, startups, and small businesses. You can even use it as a content creator. Hence, try a credible WhatsApp marketing software to enhance the engagement rate of your business and drive some additional revenue.
