Selecting top search engine optimization software is crucial for the growth of your business. It optimizes your website and helps you to accomplish your digital marketing goals. Here, we have collected the ten top Search Engine Optimization Software. Check all the options and try something that suits your requirements.Â
1. SurferSEO
SurferSEO is one of the Top Search Engine Optimization Software because it streamlines your keyword planning and provides an excellent way to see the keywords used by your competitors. Moreover, this application has a content planner to create informative posts for your blog. Apart from that, it has a site audit function to ensure your website stays safe from technical SEO troubles.
Surfer SEO sends new suggestions on how to improve the content that is already published on your website. It automates your efforts and hence, saves a lot of your precious time and energy. Furthermore, this software integrates with almost all your favorite apps to offer a smooth and convenient online marketing experience.
Surfer is one of the few brands to offer free SEO Writing masterclass training. Take this course as a beginner and update it on your CV. SurferSEO also has a vast knowledge base to cover answers to all the common questions.
Top Features
- Content planner
- AI outline builder for content optimization
- Content editor to maintain proper keyword density
- Audit tool to understand the technical aspect of your website’s SEO
- Surfer Academy for learners
Price
- Free version available
- Basic: $49 per month
- Pro: $99 per month
Suitable for
- Small and medium-sized organizations
- Businesses looking to boost their productivity and focus on strategic planning
- Content writers to see the latest trends
- Digital marketing persons
Cons
- The free version has limited functionality
2. Google Search Console
Google Search Console is a free SEO software that helps you monitor your website’s presence in Google SERPs. Using the console is simple, you have to verify its code on your site. You can also enjoy its features via Google Analytics.
You do not need Google Search Console to appear in the search engines. However, it indexes your website. This application lets you know how online users view your website. Hence, you can optimize the site for better performance.
Top Features
- Search analytics for content optimization
- Alerts on-site issues
- Training on the features
Price:
Free
Suitable for
- Website designers
- Digital marketers
- Startups
- New businesses
Cons
- Fewer functions when compared to other options on this list
3. SEMrush
SEMrush has all the functions you need to accomplish your SEO goals. For instance, it provides detailed keyword analysis and a summary of all your domains. Moreover, this application compares your website to your competitors.
Traffic analytics is another incredible feature of SEMrush. It helps you to find out the traffic sources of your competitors. Hence, you can measure how your business and its competitors rank in terms of session duration and bounce rates. Apart from that, it has a traffic-boosting function, a writer marketplace, and a white-glove service for PR agencies.
Top Features
- Analysis of competitors
- More than 55 tools
- Content optimization
Price
- Pro: $119.95 per month
- Guru: $229.95
- Business: $449.95
Suitable for
- Digital marketers
- Content developers
- Social media marketers
- Startups, small to medium-sized businesses
Cons
- Complicated terminology
4. Ahrefs
A lot of experts recommend Ahrefs because it has the largest web crawlers after Google. Moreover, it has the best SEO analyzer. On top of that, this application displays what areas of your site need improvement and helps you to rank higher on search engines.
Ahrefs is one of the best SEO software in terms of competitor analysis. It determines the competitor’s backlinks so that you can use them as a starting point for your website. This application also helps you to fix the broken links on your site. These features are useful for new websites.
Top Features
- Website audit and optimization
- Analysis of the competitors
- Finds relevant keywords
- Tracks ranking progress
Price
Lite – $99, Standard – $199, Advanced – $399, Enterprise – $999
Suitable for
- Online marketers
- SEO experts
Cons
- Nothing considerable
5. Scale Nut
Do you want to create a blog in five minutes? You might not believe it, but Scalenut has a Cruise mode that creates SEO-friendly content within five minutes. Do not worry about the result. The article will be readable.
Scale Nut provides endless content ideas for blogs, products, ad copies, email headers, introductions, and more within a few seconds. So, you can use this SEO software to create website content, content for social media pages, online stores, blogs, and more. You can get expert help in case of any trouble.
Top Features
- Identify target keywords
- High-quality grading system
- Robots to write content
- Real-time suggestions
Price
Individuals – $17, Growth – $47, Pro – $89 (All price is for per month subscription)
Suitable for
- SEO professionals and experts
- Content developers
- Founders and Entrepreneurs
- Startups
Cons
- Repetitive suggestions by the AI tool
6. Moz Pro
Moz Pro is an SEO software that helps you to increase traffic on your site. It also boosts your site’s ranking and visibility across all platforms. This application comes with a site audit to help you audit your website and suggest actionable insights depending on potential issues.
Moz Pro has a keyword research tool, which helps you to find the best keywords for your targeting. Moreover, it comprises a backlink analysis tool that shows you the results after checking multiple factors, including estimated domain authority and anchor texts. This software has several other tools to streamline your workflow. You can check all its features because Moz Pro is available to try for 30 days.
Top Features
- Wide range of SEO tools
- Community to get support
- SEO learning center
Price
Standard – $99, Medium – $179, Large – $299, Premium – $599 (All price is or per month subscription)
Suitable for
- Digital marketers
- Business owners
- Startups and entrepreneurs
Cons
- No free version
7. GrowthBar
GrowthBar is an easy-to-use search engine optimization software. It helps you see thousands of keywords, Google Ads data, and backlinks of your competitors. You can use all the information to generate SEO-friendly blogs.
GrowthBar is an AI-powered writing tool, which means it works faster. But, this application never compromises the results. It generates readable and intuitive content. Moreover, the interface of this software is easy to understand. In addition, it has a Chrome extension to offer SEO insights while you surf.
Top Features
- Offers millions of keywords
- Shows top backlinks and keywords of your competitors
- Generates SEO-friendly content within a few seconds
- Keyword tracker
- Link Analysis
Suitable for
- Freelancers
- Entrepreneurs
- Content developers
- Bloggers
Price
Standard – $29, Pro – $79, Agency – $129
Cons
- No free version, only a trial of 5 days
- No SEO audit
8. Majestic
Majestic SEO Tools is one of the oldest search engine optimization software. A lot of experts suggest this application because of its credibility. The SEO Tools focus on backlinks, which is a crucial part of SEO.
Majestic SEO tools have the search option of Fresh Index, which is continuously crawled and updated. It also has a History Index, popular for its speed. Another exciting feature of this application is its Majestic Million which showcases the top one million websites.
Top Features
- Significant data for backlinks
- Multiple features to generate SEO-friendly content
- Error-free analysis
Suitable for
- Digital marketers
- Freelancers
- Bloggers
Price
Lite – $49, Pro – $99, API – $399 (All prices for per month subscription)
Cons
- Might be difficult to understand for the beginners
9. Mangools KWFinder
If you wish to find long-tail keywords with low competition levels, then KWFinder could be the perfect application to try. A lot of experts use this SEO software to find relevant keywords and get backlink/SERP analysis reports. It also has a Rank Tracker Tool to show your ranking and track your improvements.
KWFinder shows tons of new relevant keywords, which you can use to boost the ranking of your business. This application is not very challenging to understand or use. So, beginners can also enjoy its features without any hassles. Try this application, and you might never search for a new keyword tool.
Top Features
- Finds long tail keywords with low SEO difficulty
- Easy to rank keyword finder
- Shows the keywords used by your competitors
- Search volumes with historical data
- Local keyword research and SERP analysis
Suitable for
Price
Basic – $29.90, Premium – $44.90, Agency – $89.90 (All prices are for per month subscription)
Cons
- No free version available to use
10. Advanced Web Ranking
Advanced Web Ranking is the perfect SEO software if you track multiple keywords. It traces keywords at a hyper-specific level, perfect for in-house marketing teams and agencies. Moreover, this application has white-label reporting, which makes it even more valuable.
Advanced Web Ranking tracks more than 3000 search engines in over 170 countries. So, not only Google or Binge, but it also supports Baidu, YouTube, Amazon, etc. This application also analyzes your competitors in terms of their market share and estimated visits.
Top Features
- One of the oldest SEO tools
- Tracks 3000 search engines
- White label reporting
- Supports unlimited users
Suitable for
Digital marketers
Price
Starter – $49, Pro – $99, Agency – $199, Enterprise – $499 (All prices are for per month subscription)
Cons
- Lacks link-building module
Conclusion
A high-grade search engine optimization software helps you to search relevant keywords and boost your rankings on the search engines. We suggested some of the best options available to try. Surfer SEO could be a solid choice. SEMrush, Ahrefs, and Google Search Console are also excellent in terms of SEO planning and execution. Other options are also valuable. Everything depends upon your needs. Try one of the suggested applications as per your budget and the features you need.
You can also read:
12 Best AI Powered Free SEO Writing Assistants in 2023
